Highlights

Product details of The Startup Way - Eric Ries

Paperback: 384 pages

Publisher: Penguin UK (13 November 2017)

Language: English

ISBN-10: 0241197260

ISBN-13: 978-0241197264

Product Dimensions: 15.3 x 2.8 x 23.4 cm

The Start-up Way reveals how organisations of all sizes can harness start-up techniques to drive growth.

In The Lean Start-up, Eric Ries, Entrepreneur in Residence at Harvard, created a global movement. Concepts like constant iteration, minimal viable products (MVPs) and pivoting have changed the language of business. Now he turns his attention to companies and organizations of all sizes.

Ries has been working with giant firms like General Electric and Toyota to help them become more nimble, in order to spur growth and produce products and services that customers want. In The Start-up Way, he shares his insights, stories and best practices, delivering a critical toolkit to solve all business challenges.

Today every company needs to get faster and smarter. Read The Start-up Way and discover how to embrace change, survive and thrive.

ReviewA fascinating, supremely useful read...Eric Ries has built a compelling case for entrepreneurial management to enable continuous transformation at scale (General Stanley McChrystal, Former General of the US Army and author of TEAM OF TEAMS)

In the pivot-or-perish networked world of 21st century business, this is mission critical reading (Reid Hoffman, cofounder of LinkedIn)

The Startup Way is an indispensable resource for companies, big and small, looking for faster, more sustainable ways to grow (Beth Comstock, Vice Chair, GE)

A wonderful decoder ring for those seeking to create, nurture and sustain entrepreneurial thinking in companies at any size and scale. Rich with case studies showcasing real world applications and lessons learned (Brad D. Smith, Chairman and CEO, Intuit)

Eric Ries just might be the new Peter Drucker. This masterpiece unpacks what it takes to achieve innovation at scale in modern organizations. Ries provides leaders the right mindset and methods for building big organizations where people work much as entrepreneurs do in the best little startups. (Robert I. Sutton, Professor of Management Science and Engineering and Professor of Organizational Behavior at Stanford, author of THE ASSHOLE SURVIVAL GUIDE)

A fascinating, supremely useful read...Eric Ries has built a compelling case for entrepreneurial management to enable continuous transformation at scale

In the pivot-or-perish networked world of 21st century business, this is mission critical reading

The Startup Way is an indispensable resource for companies, big and small, looking for faster, more sustainable ways to grow

A wonderful decoder ring for those seeking to create, nurture and sustain entrepreneurial thinking in companies at any size and scale. Rich with case studies showcasing real world applications and lessons learned

A future classic, a book that will inspire thousands of companies to leap into a much needed re-invention

About the AuthorEric Ries is an entrepreneur and the author of the international bestseller The Lean Start-up, which has sold over one million copies and has been translated into over thirty languages. He has founded a number of start-ups including IMVU, where he served as CTO and he has advised on business and product strategy for start-ups, venture capital firms and large companies, including General Electric, where he partnered to create the Fast Works program. Eric has served as an Entrepreneur-in-Residence at Harvard Business School, IDEO and Pivotal and he is the founder and CEO of the Long-Term Stock Exchange.