Highlights

BRIGHTENS SKIN: This beginner-friendly 10% niacinamide serum is

formulated with niacinamide (a water-soluble derivative of vitamin B3)

and licorice that helps fade blemish marks and deliver bright skin.

IMPROVES SKIN TONE & TEXTURE: Fermented rice water, sourced from Japan

helps improve skin texture, reduce the appearance of enlarged pores, and

clear blemishes. Rich in amino acids this superstar ingredient also helps

soothes redness giving you visibly smooth, soft & supple skin.

CONSUMER-APPROVED RESULTS: Our plum previews consumer panel reported:

83% users saw a reduction in blemishes*

3 out of 4 users reported clearer skin*

88% users saw visible improvement in skin tone*

*a 4 week self-assessment study with plum previews consumer panel.

10% niacinamide face serum benefits:

*brightens skin

*clears blemishes

*smoothens skin texture

*improves skin tone

features of 10% niacinamide face serum:

*lightweight & quick absorbing

*fragrance-free

*stability-tested

*beginner-friendly